Be authentic in pursuit of your goals

Starting this week, and every week thereafter, we will be writing to you about issues surrounding goal attainment and the strategies, tactics and tools one can adopt in pursuit of their goals. Firstly, it’s worth saying that we’re aware that ‘goal achievement' is hardly an unexplored topic. There are literally thousands of blogs, podcasts, books and articles on the subject. 

With so much information already available, what can we possibly add to the subject? Well, the only thing that would be authentic, original and could also - hopefully - add value would be to share our personal experiences. We are speaking to you from the position of company operators and owners, investors and entrepreneurs. One of us is the CEO of a successful software company, the other is a musician and a Director of an e-commerce company. 

All of the subjects we will write about are those that we have experienced first-hand, have lived through and have the battle scars to prove it. We will write about those subjects. Our commitment to you is that we will only share our experiences of things that have happened to us, as we experience them and will steer clear of relaying theories about things we have no experience in - what we ’think’ things should/could/would be like, as oppose to how they are. The good thing about this is that as well as hopefully making it a more enjoyable read it should also make it alot easier to write as we won't be clutching at straws trying to remember what's the 'correct' piece of advice to relay, what we 'should' be writing about: in the words of Mark Twain, if you tell the truth, you don't have to remember anything.

We hope you will find our contributions useful. If you have any comments or questions, or just want to say ‘hi’, you can reach us at, or on Facebook or Instagram.  

And, to help you start your journey, you can download our free workbook on breaking down your big goal into manageable segments - here.

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